The Near Memo Amazon’s Buy with Prime; AI content & the future of the internet, What content drives SMB research?
Amazon’s bold play to push Prime benefits across all of e-commerce is not only a direct threat to Shopify but UPS and FedEx as well. While it will bring trust and convenience to small and local websites, which types of businesses will actually benefit from Buy Prime on their site?
Google’s has stated that AI generated content is against their guidelines. But their guidelines are not so clear as they seem to imply that human edited content will be ok. What is the future of on-line content? Will Google be able to moderate the coming tsunami of AI generated content?
Very small businesses want to do their own research when buying SAAS products but which sorts of content do they use to do that? There isn’t really a single content source that drives uptake. Perhaps AI driven content might be able to allow content to be more easily repurposed across content types.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 61
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