The PushPress Podcast #8 Are You Being Rude? | Onboarding Is Your Gym’s #1 Issue
Jan 29, 2025
Discover the vital role of onboarding in building a strong gym community. Learn about the importance of facility tours to ease new member anxiety and the need for clear rules to avoid awkward situations. The hosts discuss how communicating a gym's culture and engaging rituals can create lasting bonds. Plus, hear strategies for setting realistic expectations to enhance commitment and reduce churn. Immerse your members and turn them into community ambassadors for a thriving atmosphere!
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Leads Are A Band‑Aid, Not The Problem
- Leads aren't the root problem gyms face; churn is the real issue bleeding businesses out.
- Onboarding (how you bring members in) is the key lever to stop that bleeding and reduce churn.
Begin Onboarding During The Sales Handoff
- Start onboarding during the sales handoff and shape expectations before someone becomes a member.
- Dole information over time so new members don't feel like they're drinking from a firehose.
Give An Intentional Physical Tour
- Give every new person a deliberate physical tour pointing out locker rooms, bathrooms, equipment zones, and staff locations.
- Remove first‑day anxiety so members don't feel stupid searching for gear during class.