Heather Inocencio, Founder and CEO of The Product Consult

Heather is a sought-after product management consultant with more than 30 years of product management experience at large public companies and high-growth consumer startups, including The RealReal and HauteLook. We got her to share the details about how the product management discipline has evolved and what it was like to be a product manager as the internet blew up to what it is today.

Heather shares what many CEOs and startup founders get wrong about product management and what it really takes to succeed as a product manager. She explains how to find product manager-company fit and why a company with product-market fit might not have one. We also explore the common reasons product managers fail or leave companies and the secret that the best product managers have that can take them to the c-suite.

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