podcastsinenglish Level B.58 The line
Jul 21, 2016
Discover how Team Sky revolutionized branding in professional cycling since 2010. Explore their ambitious goal to win the Tour de France just five years after founding. Learn about 'The Line,' a unique branding concept crafted by design experts, featuring a striking blue stripe that enhanced visibility and aesthetics during races. The discussion highlights how this strong identity not only set them apart visually but also aligned with their competitive success. Tune in to understand the powerful intersection of branding and athletic achievement!
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Fast-Tracked Victory
- Team Sky launched in 2010 with a bold goal to create the first British Tour de France winner within five years.
- They achieved that aim in two years when Bradley Wiggins won in 2012, showing rapid success.
Brand From Philosophy
- The Line concept grew from Team Sky's philosophy that there's a thin line between winning and losing.
- Designers turned that idea into a visual identity that expressed the team's core belief and daily mindset.
Consistency Built Recognition
- The Line was applied consistently across kit, bikes, vehicles, website and merchandise to create a unified identity.
- This consistent, striking visual made Team Sky instantly recognisable in races and media coverage.