#148: Andrew Ryan (FIBA) - How to sell sports media rights

Ever wondered what goes on behind a billion dollar sports broadcast deal?

The majority of revenue is sport comes from media rights, but how does anyone know what it’s worth? And how do you sell it to a broadcaster?

If you’re interested in the business of sport, valuing and selling commercial assets...

Hold on tight as Andrew Ryan walks us through the ins and outs of a broadcast deal.

We cover:

• How a career as a commercial lawyer lead Andrew to FIBA
• The role of MD at FIBA Media
• What goes into the pitch to sell international basketball
• The relationship between FIBA and the NBA and how they work together
• The future of sports media rights
• And what the heck is an OTT platform?!

Got a question you want answered? Feel free to connect with us on LinkedIn: Reuben, Ryan

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