Inside Forbes India Luxury real estate is the new heirloom for India's growing ultra-rich
Nov 14, 2025
Samar Srivastava, a journalist who recently covered luxury real estate for Forbes India, shares fascinating insights into India's booming high-end property market. He defines luxury thresholds in cities like Mumbai and Bangalore, emphasizing the exclusivity that buyers desire. Samar discusses how luxury real estate cycles can impact sales, linking the current upturn to a refreshed demand from NRIs and startup exits. He also highlights how leading developers differentiate themselves through thoughtful design and clientele, while sustainability remains a lesser priority among buyers.
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Luxury Defined By Price And Permanence
- Samar Srivastava defines luxury homes by price thresholds and finds only a handful of true luxury developers nationwide.
- Buyers view these homes as heirlooms meant to stay in the family for generations, not short-term investments.
Avoid Mass Marketing To Preserve Exclusivity
- Do not mass-market true luxury projects; developers preserve exclusivity by avoiding advertising and relying on word-of-mouth.
- Maintain ultra-selective sales and build properties buyers see as lasting family assets.
Luxury Market Is Cyclical
- Samar Srivastava stresses that luxury real estate is cyclical despite perceptions otherwise.
- During down cycles some high-end homes became effectively unsellable even after steep price cuts.