For today’s episode, Jared welcomes Giselle Rodriguez, an immigration lawyer, to discuss how she uses marketing tactics such as social media to reach clients and her ideal audience as a millennial lawyer. She recalls how she built her law firm straight out of law school and how she became successful in her practice. Giselle also discussed her approach to marketing her practice, which combines both traditional and modern methods and using her presence in social media to help educate people on immigration and dispel any negative stigmas associated with it.

Episode Highlights

• 01:26 Getting to know who the guest is
• 03:24 How Giselle started her firm straight from law school
• 05:47 The difference between the marketing strategies of millennial attorneys and older attorneys
• 07:36 Building a marketing plan for her firm
• 11:04 Using referral marketing and community involvement in marketing your services
• 12:57 Getting a website and choosing an SEO provider
• 15:27 TikTok as a social media platform for marketing
• 17:33 The benefits of building social media engagement
• 21:03 Repurposing contents for TikTok
• 23:34 The difference between using Instagram and TikTok
• 24:37 Producing content for Facebook
• 26:56 Stint as an actress Episode Resources
• Connect with Jared Correia
• jared@redcavelegal.com
• https://redcavelegal.com/
• https://www.linkedin.com/in/jaredcorreia
• https://twitter.com/RedCaveLegal
• Connect with Giselle Rodriguez
• https://gmrodriguezlaw.com/
• https://www.tiktok.com/@attorneyrodriguez
• https://www.facebook.com/gmrodriguezlaw/
• https://twitter.com/gmrodriguezlaw
• https://www.instagram.com/gmrodriguezlaw/