The Cliff Ravenscraft Show — Where Strategy Meets Soul 774 - Real Business Growth, One Conversation at a Time — And The Soul Wants to Speak: Podcasting as a Path to Authentic Connection
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Jul 19, 2025 In this discussion, Lauren Kretzmer, a licensed therapist transitioning to coaching, shares her journey of integrating EMDR and hypnosis into her work. She explores authentic ways to connect with clients, emphasizing that personal conversations can lead to business growth. The conversation highlights the power of podcasting as a medium for sharing one's message and overcoming fears of imperfection. Listeners will find practical tips on launching a podcast quickly, focusing on genuine communication over technical finesse to foster meaningful connections.
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Summit Builds Initial Audience
- Lauren held a virtual summit with 79 email subscribers and 10 speakers, which helped her start building an audience.
- Although not all watched the recordings, it offered a foundation to turn subscribers into personal conversations.
Personalize Email Outreach
- Identify who clicked replay links from your email list and personally reach out with non-automated emails.
- Ask how you can serve them, opening direct dialogue and building authentic connections.
Send Personalized Video Emails
- Use Loom to send personalized video emails to those who engaged with your summit content.
- This special touch makes recipients feel valued and increases chances of deeper connection.
