Side Hustle School Ep. 3092 - TBT: Digital Sticker Sales Skyrocket to $500K
Jun 19, 2025
Discover the incredible journey of a graphic designer who transformed her humble digital sticker sales into a $500,000 success story. The podcast explores the evolution of her business, navigating from Etsy to platforms like Shopify. Learn about effective marketing strategies and the advantages of digital products. The discussion also touches on the chaos of managing a creative business amidst other responsibilities, highlighting tools to streamline operations. It's a tale of creativity, growth, and finding balance in entrepreneurship.
AI Snips
Chapters
Transcript
Episode notes
Carson's Sticker Journey
- Carson began creating digital planner stickers by chance as a graphic designer loving whimsical icons.
- She grew from weekend side projects to $500,000 in revenue, managing assistants and expanding product lines.
Diversify Sales Platforms
- Diversify your sales channels beyond Etsy to reduce risk and increase profits.
- Use Shopify for control, Gumroad for niche bundles, and Creative Market for bulk professional sales.
Expand Products and Delegate
- Expand digital product lines to physical printed stickers to reach broader customers.
- Partner with reliable print services and delegate packaging and shipping to assistants to avoid burnout.