Funny Business: Lessons From a Carrier Pigeon Publicity Stunt, LeBron's Big "Announcement" and the In-N-Out Lawsuit

There are some bizarre headlines making the rounds in business news... but, beyond the headlines, there are some important lessons on the line between building buzz and eroding trust, how to find meaning in your work, and brand integrity. Today, Jason and Nicole mine those lessons from the weirdo headlines.