The Prof G Pod with Scott Galloway No Mercy / No Malice: Threadzilla
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Jul 15, 2023 The rise of Threads showcases a rapid user uptake, paralleling Twitter's decline. Discussions highlight the transformative impact of AI on the Nasdaq and the cost-cutting measures in tech. The podcast critiques the illusion of disruption in the sector, noting how personal branding shapes careers. It also dives into the competitive and often chaotic social media landscape, examining the challenges of user moderation and revenue, while humorously addressing the rivalry between Elon Musk and Mark Zuckerberg.
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Disruption by Disruptee
- Meta's Threads became the most ascendant platform by capitalizing on Twitter's decline, not through innovation.
- Disruption is often driven by the incumbent's weakness, as seen with Threads' rapid growth due to Twitter's struggles.
Impact of Musk's Twitter Cuts
- Elon Musk's 80% workforce reduction at Twitter, though controversial, is the most impactful business decision of 2023.
- It demonstrated that cost-cutting can significantly impact a company's value, inspiring other tech CEOs.
Mismanagement at Twitter
- Twitter's revenue decline correlated with workforce reduction but wasn't caused by it. Under better management, Twitter could have thrived.
- Musk's erratic behavior, including not paying vendors and suing the law firm involved in the acquisition, alienated advertisers.