GameMakers cover image

GameMakers

Marketing Analysis: Garena Free Fire Max and PUBG New State! Ft. Matej Lancaric & Nebo Radovic

Mar 19, 2022
01:05:31

We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.   

We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.  

Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.  

SPEAKERS: 

- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career 

- Nebo Radovic,  formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga  

Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.  

👇 EPISODE LINKS:  

- SocialPeta: https://socialpeta.com/

- Matej: https://www.linkedin.com/in/matejlancaric/

- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS: 

Newsletter: https://gamemakers.substack.com/

- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode