Startups face many challenges with public relations, including limited resources, a lack of name recognition, stiff competition for media attention, few industry connections, and limited experience. Often, the biggest challenge for early-stage companies with PR is getting the necessary exposure to build a strong reputation and attract customers and investors.

Hosted by Leighton Cosseboom, co-founder of C2 Media and Head of PR & Communications at AC Ventures, alongside Enricko Lukman, co-founder of C2 Media and CEO of ContentGrow, we're joined today by Michaela Villaroman. Based in the heart of Manila (the bustling capital city of the Philippines where we can hear a mix of dogs barking and car horns honking in the background), Michaela handles global PR and media relations for Seedstars, an industry-agnostic investment firm dedicated to tech startups in emerging and frontier markets. Headquartered in Switzerland, the firm’s work spans 90+ countries with 15 offices around the globe.

C2 Media is the parent company of ContentGrow, a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide (book a discovery call to see if it's right for you). It also runs Content Collision, Indonesia's top-of-mind PR firm for tech companies and venture capital firms.

Ep.1 - Hacking PR for startups in emerging Asia