Deconstructor of Fun How to Brand a New Studio with Joe Nicholls, President & co-Founder of Timbre Games
Hiring is the most difficult and crucial part of building up a studio. What makes it easier is having a great employer brand. With a big name like Supercell, Activision or EA you’re more likely to attract great employees and retain your current ones. Your job ads produce an abundance of applicants, which in turn reduce your recruitment costs. And as you get those great hires in, they will refer their coworkers allowing you to scale up faster.
But how do you build an employer brand that can compete for employees against the established talent magnets in the market?
I had the privilege to reconnect with Joe Nickolls, who recently founded Timbre Games in Vancouver. Setting up a AAA studio in one of the most talent hungry gaming clusters in the World is not something you do without carefully strategizing how will you be able to attract talent. In our conversation Joe discusses his very unique approach to building an employer brand that can stand out from the magnificent gaming companies in the city.
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