In today’s episode, I sit down with music agent and UTA partner Mike G, who represents stars like Lil Wayne, Cardi B, Young Thug, and Rauw Alejandro. We talk about how the agent’s role has evolved beyond just booking shows, and why understanding everything from film and TV to brand deals matters more than ever. Mike shares what it really takes to build an artist’s career step by step, how he keeps talent grounded when things blow up fast, and why empathy matters in an industry that rarely slows down. We also get into the emotional toll of fame and the importance of mental health on and off the stage.
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