Jonah Berger: You Are Always Under the Influence

Caitlin Schiller talks to New York Times bestselling author Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania, where he teaches Wharton’s top-ranked online course. He is also the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Jonah tells Caitlin about his newest book, Invisible Influence, which reframes the latest research on decision-making and behavioral psychology in a way that will make you rethink how your brain actually works. He explains that our peers play a powerful role in shaping our behavior and that’s mostly okay: influence helps us make decisions; it’s groupthink that’s a problem.

After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and the books covered in this episode.

For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to http://blnk.st/2uojuCl.

That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (https://soundcloud.com/niceaux) and Facebook (www.facebook.com/niceaux).