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How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
92: Leveraging User Research from Small to Large Organizations
Jul 26, 2023
Learn how user research is leveraged in small and large product management organizations. Discover tips for conducting effective user research, prioritization strategies, and the role of AI tools. Explore the importance of engagement metrics, data-driven decision making, and building inclusive products.
54:14
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Quick takeaways
- User research is crucial in product management for understanding customer needs and fostering better user experiences.
- Product managers need to use their judgment and product sense to make informed decisions based on available information, even in situations where data is inconclusive or limited.
Deep dives
The Importance of Inclusive User Research
In this podcast episode, Skye and Jan discuss the significance of user research in product management. They emphasize the need to understand customers' needs, behaviors, and experiences to make better product decisions. They highlight that user research is essential in both small and large organizations, but the approach may differ. In small organizations, product managers often wear multiple hats and conduct their own research using methods like surveys or quick user interviews. In contrast, larger organizations may have dedicated user research teams, providing more extensive research opportunities. They also mention the importance of inclusivity and how it should be a requirement from the start, considering accessibility standards and translation services, ensuring the product is usable and valuable for diverse audiences.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode