How to Turn a "Nice-to-Have" Product Into a "Must-Have" with These 6 Triggers

Oct 16, 2024

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⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡

In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs.

As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty.

In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling.

Show Notes:

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The Six Buying Triggers

1. Making Money

One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive.

For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity.

Actionable Advice:

Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation.
Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success.
Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers.

2. Saving Money

The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses.

If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better.

Actionable Advice:

Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run.
Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately.
Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive.

3. Saving Time

The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities.

Actionable Advice:

Emphasize Efficiency: Highlight how your product can simplify tasks and save users time.
Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly.
Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product.

4. Moving Toward Happiness

The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers.

Actionable Advice:

Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness.

5. Moving Away from Pain

The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness.

Actionable Advice:

Identify Pain Points: Clearly identify the pain points your product addresses.
Offer Solutions: Provide clear, actionable solutions to alleviate these pain points.
Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product.

6. Raising Social Status

The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive.

Actionable Advice:

Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field.

The Importance of Your Customer's Transformation

When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises.

For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself.

Actionable Advice:

Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers.
Showcase Before and After: Use before-and-after scenarios to highlight the transformation.
Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product.

Practical Application

As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that’s even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing.

Actionable Advice:

Evaluate Your Product: Assess your product to determine which buying triggers it aligns with.
Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers.
Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses.

Case Study: MiloTree

To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers:

Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income.
Cost-Effectiveness: The platform is designed to be affordable, saving users money.
Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly.
Happiness: The platform is designed to simplify the process for those who dislike complicated technology.
Pain Relief: Users won’t have to spend hours figuring out how to use the platform, alleviating frustration.
Social Status: By helping users make money, MiloTree can enhance their social standing.

Conclusion

Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media.

Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably.

By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate