Gio LoMonaco on Music and the Viewing Experience

Gary and Gio go a long way back to 2013 when Gio was a student in Sociology of Sports and later did an internship with CBS Sports where he paired music with sports highlights. From these humble beginnings began a career in media working with some big shows and performers, where today Gio LoMonaco is a Coordinator of Music and Media Licensing at Viacom. Whether watching a movie, or streaming a show, or tuning into a sporting event or highlights, music is an integral part of what we experience, and how we experience it. So how is music selected and how does it get incorporated into what we watch? How does the vibe of the show or sport relate to different kinds of music? What happens if you have the wrong music pairing for a show? Gary and Gio talk about the "old days" at Bentley University, the intricacies of music licensing, how music can set the mood for a  show, and working with Lights Out with David Spade.