TechCrunch Daily Crunch YouTube’s ‘Hype’ feature launches globally
9 snips
Aug 27, 2025 YouTube just launched its 'Hype' feature globally, aiming to boost creator engagement with leaderboards and badges. Meanwhile, Meta is pouring millions into a pro-AI super PAC, stirring the political landscape in California. Google's Translate is gearing up to compete with Duolingo by introducing new language learning tools. The podcast dives into the intriguing intersection of tech innovations and their effects on the political arena and emerging startups.
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Meta Targets California Politics Over AI Rules
- Meta plans a new California-focused super PAC to shape AI regulation and statewide races.
- The move signals big-tech willingness to invest tens of millions to protect a light-touch AI policy environment.
Google Translate Moves Into Language Learning
- Google adds AI-driven language practice and live translation to Translate to compete with Duolingo.
- The features use voice models to support learning and noisy real-world conversations.
How Creators Should Use Hype
- Use Hype strategically by encouraging fans to hype up to three videos weekly to climb the leaderboard.
- Focus early efforts on creators under 500,000 subscribers since they receive larger boosts.