SchoolCEO: K-12 Marketing + Communications The Mom Complex
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May 8, 2025 Celebrate Mother's Day by exploring how to leverage moms' insights in your school marketing. Discover the importance of genuine representation and engaging storytelling to connect with mothers. Get practical tips to enhance parent communication and boost enrollment through empathy. Plus, learn about the upcoming School CEO Conference and hear from a dynamic mom and marketer on mastering digital communication. Don’t miss out on this empowering discussion!
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Catherine Winch's Career and Motherhood
- Catherine Winch became the youngest VP at Martin Agency at 27 and helped secure Walmart's $40 million advertising account.
- Her journey as a mother led her to start The Mom Complex, redefining marketing to moms based on real feedback.
Ask Moms About Their Experience
- Ask mothers directly what their experiences and challenges are by engaging with them in daily routines like carpool or family dinner.
- Collect anecdotal evidence to better understand and meet their real needs.
Leverage Mothers in Leadership
- Include mothers in school leadership roles to leverage their insights and relatability.
- Seek advice from mothers working in schools to improve programs and communication platforms.