Building a Brand with Lucy & Yak

This week's guests are Lucy and Chris, from dungaree fashion brand Lucy & Yak. They have grown from a small Depop page, to a hugely popular brand, passionate about sustainability, community and creating unique clothing for creative people. The company wouldn't exist, if not for a series of events Lucy and Chris experienced while travelling the world. It goes to show that too much planning will hide opportunities and sometimes it's better to just see what happens!

To hear more, visit creativerebels.substack.com