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Down Round
TikTok Ban Watch 2024: The Final Chapter (?)
Apr 30, 2024
Exploring the future of TikTok post-ban, potential buyers like Microsoft, split scenarios, tech giants' interests in acquisitions, and the frustrating experience of connecting Kindle to Audible and comparing Amazon Music to Spotify.
49:39
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Quick takeaways
- Amazon could leverage TikTok for social selling and advertising boost.
- Buyers face challenges in social media influence and content moderation.
Deep dives
Amazon's Potential Acquisition of TikTok and Integration with E-Commerce
Amazon's acquisition of TikTok could enhance their e-commerce platform by showcasing products through social media. With a growing ad network and expanding tech capabilities, Amazon may leverage TikTok's user behavior and algorithm to boost their advertising business. The integration could link Amazon's marketplace to TikTok, offering a new social selling avenue and enhancing their marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode