The Artificial Intelligence Show #175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic
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Oct 23, 2025 Dive into the transformative world of AI in marketing and business. Discover the shift from mere efficiency to crafting unique customer experiences. Explore the rethinking of B2B go-to-market strategies for AI integration. Uncover the potential consequences of the relentless 'progress at all costs' mindset in AI development. Learn about the surprising efficacy of personalized GPTs in securing executive buy-in and the upcoming impact of in-chat purchasing on direct-to-consumer brands. It's a fascinating look at the future of marketing and consumer engagement.
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AI-First Must Prioritize Innovation
- AI-first marketing starts with efficiency but true differentiation comes from growth and innovation.
- Companies that use AI to create new products and markets will avoid workforce reduction and thrive.
Be Where Your Audience Lives
- Be where your audiences are rather than relying solely on organic website traffic.
- Create original thinking across podcasts, videos, and transcripts to diversify distribution and long-term reach.
Labs Are Racing Ahead Of Society
- Frontier AI labs are racing to ship features for market share despite societal readiness concerns.
- Product teams often outpace trust and safety teams, accelerating societal impacts and risks.