Brandy Maben: Why Sports Ownership Is the Next Big Alternative Asset

Oct 16, 2025

Brandy Maben, Director at Windrock Wealth Management, dives into the enticing world of sports ownership as a unique alternative investment. She discusses how fractional ownership is making these investments accessible, and emphasizes the importance of patience and due diligence. Valuation drivers like real estate and media rights are crucial, while sports teams can enhance portfolio diversification. Brandy highlights the emotional appeal of fandom and suggests these investments can be valuable legacy gifts for future generations.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Scarcity Gives Teams Intrinsic Value

Sports franchises are scarce assets with about 150 teams across major leagues, keeping intrinsic value high.
Fractional access and new structures now make this traditionally billionaire-only market approachable for more investors.

ADVICE

Use Sports To Diversify Portfolios

Diversify into alternatives to reduce correlation with public markets and mitigate recession risk.
Use professional sports as an uncorrelated allocation within a broader wealth strategy.

INSIGHT

Benchmark Deals Drive Valuations Up

High-profile sales like the Broncos' $4.6B deal reset valuation benchmarks across leagues.
Historical purchases (e.g., Cowboys for $140M) show massive long-term appreciation in team values.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

💡Interested to figure out if sports investing or other alternative assets are right for you? Get a free portfolio review from Brandy at https://bit.ly/48RA1VN and select "Windrock Wealth Management" on the form.

Brandy Maben, Director at Windrock Wealth Management, joins Maggie Lake to share why sports ownership is emerging as a new and exciting alternative investment investors should be watching closely. While professional sports franchises have seen strong growth and soaring valuations, Brandy emphasizes that success in this space requires patience, due diligence, and a long-term mindset. She breaks down why sports investing isn’t a get-rich-quick play, but a strategic wealth-building opportunity with high-growth potential for those willing to stay the course.

Key Topics:

How fractional ownership is making sports investing more accessible to more investors
Why sports teams can serve as a powerful diversification tool in a modern investment portfolio
Understanding the illiquidity of sports investments and why patience pays off
How sports ownership can serve as a legacy investment for families and future generations
The growing role of alternative investments in long-term wealth strategies
Why professional sports valuations continue to rise despite market volatility

💡Get to Know Brandy Maben: Strategic Planning for a Life of Financial Freedom https://youtu.be/ArSNoZKSxwA

💡Wealthion and SCP Resource Finance will bring together the world’s top silver experts this October in Toronto. Join our accredited investor list here to go in-person: https://wealthion.com/accredited/

Or, attend virtually, by buying your tickets here: https://www.eventbrite.com/e/wealthion-scp-global-silver-virtual-conference-2025-tickets-1685583779459

💡Get SCP Resource Finance and Trey Reik’s deep-dive Silver investing report by joining our accredited investor list here: https://www.wealthion.com/accredited

Connect with us online:

Website: https://www.wealthion.com

X: https://www.x.com/wealthion

Instagram: https://www.instagram.com/wealthionofficial/

LinkedIn: https://www.linkedin.com/company/wealthion/

#Wealthion #Wealth #Finance #investing #SportsInvesting #AlternativeInvestments #BrandyMaben #SportsOwnership #PortfolioDiversification #InvestingTips #FinancialEducation #WindrockWealth #WealthBuilding #AccreditedInvestors #PrivateMarkets

________________________________________________________________________

IMPORTANT NOTE: The information, opinions, and insights expressed by our guests and our hosts do not necessarily reflect the views of Wealthion or the views of their respective employers. They are intended to provide a diverse perspective on the economy, investing, and other relevant topics to enrich your understanding of these complex fields.

While we value and appreciate the insights shared by our esteemed guests and hosts, they are to be viewed as personal opinions and not as investment advice or recommendations from Wealthion or their respective employers. These opinions should not replace your own due diligence or the advice of a professional financial advisor.

We strongly encourage all of our audience members to seek out the guidance of a financial advisor who can provide advice based on your individual circumstances and financial goals. Wealthion has a distinguished network of advisors who are available to guide you on your financial journey. However, should you choose to seek guidance elsewhere, we respect and support your decision to do so.

The world of finance and investment is intricate and diverse. It's our mission at Wealthion to provide you with a variety of insights and perspectives to help you navigate it more effectively. We thank you for your understanding and your trust.

Learn more about your ad choices. Visit megaphone.fm/adchoices