Knowledge is power: it’s time to learn the story behind the numbers

Interested in finding that sweet spot where data literacy and narrative fluency meet?

It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too.

Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's beliefs.

Therefore, using facts to promote a new approach isn't always the best option.

We had the honor of sitting down with @Michael Lewis, the well-known financial journalist and publisher of many New York Times bestselling books, and @Amit Bendov, CEO and Co-Founder of @Gong.io., who both know that stories help us make sense of the world. They also know that when algorithms and AI join the ring, we will still depend on humans interpreting what data can't. 

Listen to this episode for tips on thriving with a healthy balance of data literacy and story fluency.

Resources: Marketing Words Blog, Search Engine Watch, & RAIN Group, 2020