043: Be A Corporate Diplomat - Allyson Stewart Allen

Allyson Stewart-Allen is an advisor to more than 200 global businesses, author, broadcaster, global educator and non-executive director. Allyson is a regular panel member on the BBC's The Apprentice and in this episode we talk about what it means to be a corporate diplomat and how getting it wrong can be catastrophic. Join me as Allyson shares some wonderful examples of brands that got it wrong as she delves into her cupboard of curiosities. 
We operate in a world where, if you don't proactively work on your brand.....someone else will for you....and you may not like the outcome. 

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