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Bloomberg Businessweek

New Book on How We Can Avert the Next Public Health Crisis

Oct 10, 2024
Caitlin Rivers, an Associate Professor at Johns Hopkins, shares insights from her book, "Crisis Averted". She discusses the importance of transparency in public health and effective outbreak control measures. The conversation covers recent challenges with diseases like Mpox and Marburg, stressing the role of diagnosis and vaccination. Rivers also highlights the ongoing cycle of panic and neglect in public health, pointing out that sustained efforts are crucial for long-term success, drawing parallels to the historical eradication of smallpox.
10:05

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Quick takeaways

  • Public health initiatives, though often overlooked, are essential in averting crises by maintaining safety and preventing outbreaks before they escalate.
  • Sustained investment in public health is crucial to avoid the cycle of panic and neglect that leaves societies vulnerable after initial crises subsides.

Deep dives

Understanding Public Health and Outbreak Management

Public health plays a crucial role in managing outbreaks and preventing health crises. Effective public health initiatives often go unnoticed when they succeed, as they mitigate dangers before they escalate, maintaining safety without public awareness. However, when failures occur, the consequences can be catastrophic, as seen with historical pandemics. The podcast emphasizes that vigilance and preparedness are vital as diseases can emerge frequently, highlighting the ongoing need for robust public health measures and resources.

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