Making It with Jon Davids 190 - This guy turned $1,800 into a $1B+ business (crazy story) | Scooter Braun
May 13, 2025
Discover the fascinating journey of a music mogul who transformed an $1,800 investment into a billion-dollar business. Learn about the strategic decisions that fueled his success and the intricate dynamics behind acquiring Taylor Swift's music catalog. Delve into the lessons on entrepreneurship, cash management, and negotiations that shaped his path. From managing iconic artists to navigating high-profile controversies, this story is packed with insights and inspiration for aspiring business leaders.
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Scooter's Near-Bankruptcy Rescue
- Scooter Braun nearly lost everything before making $150,000 from a deal with Asher Roth.
- This deal kept his business alive and led to signing Justin Bieber, launching his career.
Taylor Swift Masters Deal
- Scooter Braun bought Big Machine Label Group, gaining ownership of Taylor Swift's early masters.
- Despite Taylor Swift rerecording her albums, Braun sold the masters to Shamrock Capital for $405 million.
Tarot Reading Delays Big Deal
- At a tarot card reading, Scooter was advised to delay a $900 million deal.
- Waiting led him to sell his company for $1.2 billion to Hybe, increasing the sale price significantly.