With younger generations demanding more from a brand, it is no longer just about who has the best product on the field. Telling compelling stories that create emotional connections are more important than ever to win over the hearts and wallets of your fans. In this episode, Rick Jones, one of the most successful sports marketers in the college athletics industry, discusses how using sponsorships can build up or destroy your brand promise. Rick and David dive into elements of fan experience and sponsorship such as cause marketing, using other people's money and the state of marketing in college athletics.
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