Social Sound Bite: How Wendy’s Handles Social Media Trolls

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy's engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

• Wendy's Put a Troll on Ice With 2017's Best Tweet So Far (Adweek).
• Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

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Until next week, see you on the Internet!

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