Sales Strategy & Enablement by Revenue.io

1068: Grow Your Business Like a Weed, with Stu Heinecke

Jun 21, 2022

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Stu Heinecke is an editorial cartoonist for the Wall Street Journal and author of How to Get a Meeting with Anyone and the newly-published How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth. Stu makes an analogy between sales and weeds (the dandelion, in particular), and shares his insights on how weeds use unfair advantages to grow and their innate aggressiveness to survive. He discusses several strategies like the Seed Strategy which explores every bit of opportunity to grow and the Vine Strategy which leverages a multi-channel approach to growth.

HIGHLIGHTS

● Grow like a dandelion in the middle of a cement divider

● The Vine Strategy and the Weed Mindset

● Cultivate unfair advantages for your business

QUOTES

Stu: "What do vines do but climb up on the things that are nearby and, by doing that, they end up reaching and really occupying the crown of the tree that they've climbed or maybe they're up on top of a building or fence or something, but they're always borrowing the infrastructure of others to gain dominant access to rain and sunshine, and the rain and sunshine here is sales and growth."

Stu: "When you watch what weeds do, they are aggressive and urgent and they're persistent and they're resilient and adaptive, and I would say even optimistic. So actually, those are the 6 characteristics that I listed in the book."

Stu: "The Weeds Model actually takes us through this process of 8 levels of examining what it is we can do to create new unfair advantages for our business."

Find out more about Stu and get his books in the links below:

● LinkedIn: https://www.linkedin.com/in/stuheinecke/

● Website: https://stuheinecke.com/