Let's talk branding My biggest fears as a brand strategist
Oct 10, 2021
36:44
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.
Here are the 7 fears:
- I'm not good enough
- In over my head
- Imposter syndrome
- Just be a designer
- Counter: CLients are happy - Creative recognition
- I don't really understand
- There are other strategists out there, the big boys, that really do it
- Every day new knowledge, frameworks, rebates
- Totaly different opinions
- Branding and marketing folk
- I have an inquisitive nature, so I want to get the full thing
- Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect
- I'm in the wrong market
- I work with small brands
- The big brands aren't really my cup of tea
- FMCG space - vs B2B space?
- Counter: Seeing what works across markets is really interesting, ads breadth
- I'm a jack of all trades
- Can you really be a strategist and designer
- Can you really understand the full scope of marketing branding?
- Counter: T-shaped
- It doesn't really matter
- In execution, things happen the way they happen
- Lot's of research just floating around in space, no trajectory
- It's the excessive stuff that gets you there
- I'm doing this for me
- I want to sound smart, ego talking
- Just get down to work
- Taking the time to take a step back has value
- I'm learning from the wrong people
- Maybe my heroes are wrong?
This episode is sponsored by Latana, the AI-powered brand tracking tool.
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