PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.

Interview Takeaways

Leverage growth with PR
Time your PR efforts right
Grow business step-by-step
Position for initial growth
Use the talent you have
Choose how to grow
Double your focus group benefits
Balance focus and flexibility
Define your goals
Get out there with SEO
Open the door with PR
Let go of the paid-ad dream

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UpSpring PR: How to Build a PR Strategy (w/ Tiffany Rafii)