48. How this SDR achieved 133% of her SDR target in Q3 with cold calling in the DACH Market - Katherina Tustea, Sales Development Representative at Dealfront

3 things you'll learn in this episode:

• How Katherina structure her cold calls

• How she focuses her calls on understanding her prospects and being present

• How to go after a new buyer persona

Join me in this episode with top-performing Sales Development Representative Katherina, as we unpack the power of cold calling in the DACH market.

Katherina's results:

• Achieved an impressive 133% of her sales target in Q3


• Exceeded expectations with 117% in Q2


• Started the year strong with 122% in Q1


• And already smashing her annual goal by crossing the 100% mark for FY2023

Connect with Katherina on LinkedIn: https://www.linkedin.com/in/katherina-tustea/

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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠

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(00:00) Top SDR at Dealfront

(04:28) Tailored phone approach, no script.

(08:23) Inquiring about hiring and conversation strategy.

(12:45) Avoid comparing in new SEO.

(16:46) Prioritize prospect research for effective communication.

(18:46) Active listening and understanding are essential.

(23:16) Nurturing prospects is essential.

(26:03) Adjust prospecting for different leader types.

(28:38) Exploring personality profiles for sales approach

(33:04) Resources to grow as an SDR

(36:32) Tips for SDRs

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