What it Takes to Pivot and Scale Successfully with Amelia Wilcox, Founder and CEO of Nivati

In life and in business, there will always be times when you have to pivot. That can be hard, and it’s not unusual to struggle while you're going through the thick of change. For Amelia Wilcox, a pivot in all of our lives led to a pivot in her business. 

Amelia had grown her company, Incorporate Massage, to more than 4,000 corporate clients across the country, but when the pandemic hit and offices shut down, the decline in the need for massage therapists meant that Amelia’s entire revenue stream was coming to a screeching halt. But rather than fold, Amelia decided to pivot, and find a new need in this changing world that she could fulfill. Amelia identified the mental struggles that employees everywhere were dealing with and the fact that corporations didn’t know how to help those employees, so she created a new platform that corporations could offer to employees that included all manner of mental health resources. She rebranded her business in a matter of weeks, and has now grown her new business, Nivati, in a similar manner as her previous company. Amelia and I talked all about how that pivot happened, and what it takes for a founder or CEO to scale a company. Enjoy this episode!

Main Takeaways:

• There are Tools Available: There are preconceived notions and stigma attached to mental health, but if you are struggling, it’s important to know that there are tools available to you and there is no shame in using them. Take advantage of things like therapy, wellness activities, and medication when needed to improve yourself, and, in turn, improve every other aspect of your life. 
• You’re Only as Strong as Your Mentoring Network: People are generally happy to help when asked, so if you are venturing out into a new business venture or trying to acquire new skills, find an expert and ask questions. Soaking up knowledge, running ideas by people, and learning through observation will all get you ahead faster.
• You Can’t Scale Alone: The skills that you have that may have helped you build your company from 0 to 1 million are not going to be the same ones you need to scale from 1 million to 10 million and beyond. You need to have the self-awareness to realize that at a certain point, you need to bring in more people, learn new skills, and elevate everything that you are doing in order to reach a higher level.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.