
The People of Digital Marketing Sydney Michuda - Building Clout As a Freelance Designer - Episode #113
“When someone interacts with your brand for the first time, it’s literally a first impression.”
Sydney Michuda is the owner and creative lead behind Super Creative, a design and branding studio based in Milwaukee. With a nearly decade of design experience under her belt, most of which has been focused on branding small businesses, she's most at home when working with passionate, like-minded creative entrepreneurs.
Whether it's designing for brands large and small or educating fellow creatives, Sydney's always game to make something super.
Questions and topics include:
- How Sydney got her first set of clients.
- Sydney’s process for onboarding clients and how she’s improved it over time.
- How Sydney defines “brand” and brand strategy.
- Brand heart
- Customer personas
- Competitive analysis
- Brand voice
- The importance of maintaining consistency with your brand identity.
- The key differences in creative work when doing a rebrand.
- How to measure the success of your work as a creative professional.
- Is making the transition into a freelance role the right move for marketers who’ve been laid off this year?
- How marketers can collaborate better with their coworkers on the creative side of their departments.
And more!
Say hello to Sydney via LinkedIn: https://www.linkedin.com/in/sydney-michuda-5146435a/
Find Super Creative’s Instagram here: https://www.instagram.com/supercreative.co/
Connect with me via LinkedIn: https://www.linkedin.com/in/kennysoto/
Learn more about design and creative production from other content Sydney is featured in:
- Adobe Live Part 1 - How Do I Design my Brand Identity - https://www.youtube.com/watch?v=a4em99bfceM
- Adobe Live Part 2 - How to Create Custom Color Palettes and Layouts - https://www.youtube.com/watch?v=JzR9d3z4UqA
- Funemployed Interview - Going freelance during a pandemic - https://www.youtube.com/watch?v=ABVfRpadBY8&t=1s
