Sydney Michuda - Building Clout As a Freelance Designer - Episode #113

“When someone interacts with your brand for the first time, it’s literally a first impression.”

Sydney Michuda is the owner and creative lead behind Super Creative, a design and branding studio based in Milwaukee. With a nearly decade of design experience under her belt, most of which has been focused on branding small businesses, she's most at home when working with passionate, like-minded creative entrepreneurs.

Whether it's designing for brands large and small or educating fellow creatives, Sydney's always game to make something super. 

 Questions and topics include:

• How Sydney got her first set of clients.
• Sydney’s process for onboarding clients and how she’s improved it over time. 
• How Sydney defines “brand” and brand strategy.
• Brand heart
• Customer personas
• Competitive analysis
• Brand voice 
• The importance of maintaining consistency with your brand identity.
• The key differences in creative work when doing a rebrand.
• How to measure the success of your work as a creative professional.
• Is making the transition into a freelance role the right move for marketers who’ve been laid off this year?
• How marketers can collaborate better with their coworkers on the creative side of their departments.

And more!

Say hello to Sydney via LinkedIn: https://www.linkedin.com/in/sydney-michuda-5146435a/

Find Super Creative’s Instagram here: https://www.instagram.com/supercreative.co/

Connect with me via LinkedIn: https://www.linkedin.com/in/kennysoto/

Learn more about design and creative production from other content Sydney is featured in:

• Adobe Live Part 1 - How Do I Design my Brand Identity - https://www.youtube.com/watch?v=a4em99bfceM
• Adobe Live Part 2 - How to Create Custom Color Palettes and Layouts - https://www.youtube.com/watch?v=JzR9d3z4UqA
• Funemployed Interview - Going freelance during a pandemic - https://www.youtube.com/watch?v=ABVfRpadBY8&t=1s