On this episode of The Casey Adams Show, the DeCicco brothers share their journey in creating Super Coffee, from starting in a college dorm room to raising over $100m+ from private investors. They discuss their product-focused approach and early struggles, as well as their vision for the future of Super Coffee. Learn more about Super Coffee: https://www.drinksupercoffee.com Follow the DeCicco Brothers: Jimmy DeCicco: https://www.instagram.com/jimmydecicco5/ Jake DeCicco: https://www.instagram.com/jakedecicco/ Jordan DeCicco: https://www.instagram.com/jordan_decicco/ - [00:00:00] Brothers start coffee business: Epic naive journey. [00:06:54] Risking it all for coffee success. [00:22:51] Competing with self for growth. [00:28:59] Focus on self-improvement for success. [00:34:28] Know your P&L [00:40:27] Innovate, Improve, Evolve [00:46:56] Learning from mistakes [00:54:21] Create better future through optimism. - Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams  TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams Learn more about your ad choices. Visit podcastchoices.com/adchoices