The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

858: A Behind-the-Scenes Look at My Marketing Hours (And the Strategies That Deliver)

Mar 5, 2025
Ever feel overwhelmed by marketing tasks? You're not alone! Discover where to focus your efforts for the best results. Dive into the effectiveness of email marketing versus social media, and hear about the importance of genuine connections. Explore the power of Pinterest for long-term success alongside smart time management strategies. Learn how to analyze ad performance and engage your community effectively. Finally, find out how to audit your marketing efforts for maximum impact. Say goodbye to marketing chaos!
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INSIGHT

Email Marketing Effectiveness

  • Email marketing is highly effective for customer acquisition, outperforming Facebook and Twitter combined.
  • Jenna Kutcher manages marketing herself despite running a seven-figure online business.
ADVICE

Social Media as a Handshake

  • Use social media as a tool to connect with your audience and guide them to deeper engagement platforms like email.
  • Create your own social media content to maintain authenticity, but recognize its time-consuming nature.
ADVICE

Email Marketing ROI

  • Prioritize email marketing due to its high return on investment ($42 per dollar spent).
  • Spend time studying effective email copy from other creators and batch-work writing emails.
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