The Storied Future Aligning Everyone from the Buyer to the Boardroom w/ Jamie Cleghorn and Rishi Dave of Bain & Co
In the second episode of the Storied Future Podcast, Chris talks to Jamie Cleghorn and Rishi Dave of Bain & Company about how to create alignment across the B2B organization, from the buyer to the boardroom.
Jamie is a Senior Partner focused mainly on growth strategy, go-to-market effectiveness, and organizational alignment. Rishi is an Expert Partner in the firm's commercial excellence practice with deep expertise in B2B marketing and digital marketing.
This conversation covers a ton of ground, and centers around a few core principles—perhaps the biggest of which is the importance of talking to people and getting buy-in across the enterprise.
You’re going to get a lot out of this episode, especially if you’re trying to build a strategic narrative that’s integrous from the top of the organization down to the frontlines.
In this conversation, Chris, Jamie, and Rishi talk about:
- How they use the B2B elements of value— a framework designed to help B2B brands measure and deliver what customers want—to drive growth
- What it takes to create strategic narratives that authentically align everyone from the boardroom to the frontline
- How Bain’s Sales Play System helps close the gaps between marketing and sales
- Why CMOs can't afford to not invest in brand and demand
- How a blank piece of paper can be a powerful tool for realigning your thinking
And much more!
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thestoriedfuture.com