Scaling an award-winning brewery that makes music better with Signature Brew
Nov 15, 2023
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Tom Bott, Managing Director & Co-Founder at Signature Brew, discusses scaling their award-winning brewery that makes music better. They talk about forging relationships with musicians and music venues, crowdfunding success on Seedrs, revenue milestones, and collaborations with artists.
Signature Brew has achieved significant growth, with a projected revenue of £5.3m in 2023 and surpassing their initial crowdfunding target on Seedrs.
Signature Brew differentiates itself by authentically connecting with the music industry, collaborating with bands and musicians, and marketing through gigs, events, and festivals.
Deep dives
Company Overview and Fundraising on Cedas
Signature Brew, a brewery and pub company based in East London, is currently raising funds on Cedas. They have seen strong demand, reaching 113% of their target. With a run rate of 5.3 million pounds for 2023, Signature Brew has achieved significant growth. They have won Brewery of the Year in 2018 and 2021. The company was founded by two cousins, one with a background in brewing and the other in the music industry. Their mission is to bring together great beer and great music, collaborating with bands and musicians to create unforgettable experiences. The brewery has expanded, selling their beers in pubs, music venues, and festivals. They are now brewing 2.6 million pints annually and expect to generate 5.3 million pounds in revenue this year.
Differentiation and Marketing Strategies
Signature Brew sets themselves apart through their captivating branding and unique marketing approach. They have a strong connection with the music industry, collaborating with bands and musicians on special brews and taking their beers on tour. By targeting venues that care about music, they create an authentic connection with their audience. They market themselves through gigs, events, and festivals, reaching an audience of 2.6 million people annually. Unlike other brands, Signature Brew's association with artists feels authentic and believable. They also work with brand partnerships, aligning with well-known companies like Shaw and Doc Martens. They have built a community of partner artists, globally aligned brands, and venues, showcasing their diverse and impressive collaborations. This approach has helped them stand out in the market and gain exponential growth potential.
Future Growth and Market Positioning
Signature Brew aims to continue their growth trajectory and reach the 10 million pounds revenue mark. They believe that hitting this milestone will put them in the spotlight, attracting interest from global brewers. They have all the necessary ingredients in place, such as a state-of-the-art brewery, an award-winning core range, and an established route to market. With increased funding, they plan to focus on scaling their success by increasing their sales and marketing budget. They also plan to expand their presence to other territories, replicating their model and working with artists and venues in different countries. Signature Brew believes they have the potential to become a desirable and market-leading brewery, expanding their growth beyond the UK market.
Investment Opportunity and Roadmap
Signature Brew sees this fundraising round as an opportunity to accelerate their growth and capitalize on the potential ahead. They plan to increase their marketing budget, invest in sales acquisition to target medium-sized groups and venues, and expand their presence in the festival space. They also aim to enhance some ancillary services to the brewery. They believe that reaching 10 million pounds in revenue quickly will make them an attractive target for potential acquirers. They highlight the successful transitions of breweries like Camden Town, Beavertown, and Meantime, but emphasize the potential for global expansion, which sets them apart. Signature Brew is committed to regular communication with shareholders and plans to organize events to engage with them and provide updates on the company's progress.
The UK Investor Magazine was delighted to be joined by Tom Bott, Managing Director & Co-Founder at Signature Brew, to delve into the company’s current Seedrs crowdfunding round.
Signature Brew was founded by a brewer and a musician with a mission, brew beer that makes music better.
Signature Brew has established a thriving brewery and music venus business which is set to generate over £5m in revenue in 2023. The company has achieved their success by forging relationships with musicians and music venues to deliver an all-encompassing service to music lovers.
Signature Brew is currently crowdfunding on Seedrs and enjoying strong investor interest, surpassing its initial target.
Tom discusses the importance of reaching the £10m revenue milestone and how it quickly attracts the interest of global brewers who may be interested in adding Signature Brew to their portfolios.
