It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!

Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.

This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)

👉 This episode is for you if:

•⁠ ⁠You feel like your content doesn’t reflect who you are right now

•⁠ ⁠You want a fresh vibe but don’t know how to organize it

•⁠ ⁠You’re trying to grow without burning out or spiraling

•⁠ ⁠You’re ready to step into your main character creator era

📥 SPONSOR

Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O

TIME STAMPS

00:00 Intro

3:10 Stepping into your new era & cringe

4:26 Content creation mood board

6:42 Creating your world (part 1): Topics, Metaphor & Audience

11:26 Building your creator brand: Values, voice & hot-takes

15:00 Creating your world (part 2): Signature messages

16:44 Branding your profile & bio

19:43 Building your content signature styles

22:57 Signature visual elements in your content

24:37 Creating 3 signature content templates

27:38 Building your mission & legacy

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 LINKS

UpWork: https://www.upwork.com

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

#contentcreator #rebrand #socialmediastrategy

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