The Hotel Investor Playbook From Motel Renovation to 300K Followers: The Innvestors Story | Brett McManus E23
Mar 25, 2025
Brett McManus, half of the viral Instagram account Innvestors, shares the inspiring journey of transforming a rundown motel into a booming business, alongside his wife, Casey. They discuss how to harness social media for growth while providing real insights into hotel operations. Brett reveals their unconventional path, focusing on authenticity over polished content, and the importance of leveraging SBA loans for financing. They dive into the valuable lessons learned from failures, making this a must-listen for aspiring hospitality entrepreneurs.
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Storytelling Trumps Production
- Genuine storytelling attracts audiences more than production tricks.
- Brett and Casey grew followers by documenting real renovation days and setbacks.
Viral Video While Scrubbing Toilets
- A low-production video about their renovation plan exploded, gaining 130,000 followers in a week.
- They woke up to thousands of messages while still cleaning toilets and running the motel.
Document, Don't Create
- Do 'document, don't create' to reduce pressure and produce authentic content.
- Film real work in progress and narrate afterwards with simple edits on your phone.