#162 - Boaz Grinvald, CEO of Revuze - On the competitive strength that comes from understanding why

This podcast interview focuses on product innovation that has the power to give every brand a wealth of opportunities to grow trust with their customers. My guest is Boaz Grinvald, CEO of Revuze

Boaz is a serial entrepreneur, and this is the 5th company he’s managing. He loves building businesses and solving real-world problems. His background is in computer science, started his career in building out technology products, but was always drawn to the business side.

Today, he’s the CEO of Revuze. They realized that many analytical solutions on the market focus on what/when/how much consumers buy. However, 97% of consumers will walk away from a purchase to buy something else, and brands don’t know why. So this is Revuze’s mission to solve.

This inspired me, and hence I invited Boaz to my podcast. We explore what’s broken in the world of understanding customer and consumer buying behaviour. We also talk about how to grow momentum by taking a counterintuitive approach to your Go-to-Market. And beyond that, we discuss Boaz's secrets to building a remarkable software business – and the lessons that he learned doing so.

Here are some of his quotes:

I once had a boss that said: ‘One man with conviction can make a difference’

Until you get to hundreds of people, one man with conviction is the core of everything.

I love the fact that you can create a business out of no business. And suddenly there's dozens of families that make a living off the business. To me, I think that's a big part of the magic.

And obviously, the other part is changing the lives of the customers. When you hear customers that tell you that they get the job done within days that used to take them maybe six months, that's like music.

During this interview, you will learn four things:

1. Why your SaaS solution shouldn’t give insights to users on ‘What’ happened, but that it’s in the ‘Why it happened’ where real value unlocks
2. That your value should not be about making business more efficient – but to provide them with a position of advantage
3. Why so many SaaS businesses undermine their potential by hanging on to business principles that are serve them more than their customers.
4. Why we’re often too late in making the right personnel decisions – leaving the wrong people in the wrong place for too long and how no one wins doing so

For more information about the guest from this week:

• Boaz Grinvald
• Website Revuze