You can and should do voice of the customer research at your startup, ongoing.  

Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target audience.  

In this episode I spoke with Nicholas Scalice, host of the top-rated Growth Marketing Toolbox podcast, on the topic.  Nicholas and I talked about the process to use to better understand your target audience including: 

What is voice of the customer research;

How to collect feedback (I created a resource for you that's linked below);

What questions matter;

How the process works for B2B and B2C;

Tools for conducting better customer interviews;

Where companies go wrong.

Here's a link to the playbook I wrote for you to use, including the questions google doc: https://furmanovmarketing.com/playbooks/use-these-6-steps-to-build-personas-like-a-boss

Here's a link to where you can find more info: https://growthmarketingtoolbox.com/anna-furmanov-customer-research/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!