Allen, Phil, and Rosemary continue the discussion from Tuesday’s episode, diving into renewables opposition and TPI’s financial situation.

Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes’ YouTube channel here. Have a question we can answer on the show? Email us!

Welcome to Uptime, spotlight, shining light on wind. Energy’s brightest innovators. This is the progress powering tomorrow.

Allen Hall: So what we’re talking to energy, everything is difficult, so we wind and solar can be difficult to make money in. But some of the discussion about moving back to coal or, or moving back to older sources of electricity generation, their money losers too.

Rosemary Barnes: Yeah, probably even more efficient money losers. And on a larger scale, you know, at least wind and solar, you could lose, lose money a little bit at a time and you don’t lose money on the operation.

Um, you know, it’s, it’s all in the, the, the capital cost. Whereas coal can lose money ev every single, every single day that the plane operates. So I [00:01:00]guess that that’s, uh, yeah, that’s true. It’s not as, not as bad as that.

Allen Hall: So is there a industry fix or is there a hope for the future? Right now, I don’t see it.

Rosemary Barnes: I was reading this book for a little while and I stopped reading ’cause I, um, it had some good ideas, but it wasn’t like totally rigorous in its, um, exploration of all the ideas. I think it’s called The Price is Wrong, or something like that. And it’s about how like, it’s not possible to have a renewables industry that isn’t subsidized by the government.

And, um, there’s some, I I, I think that there’s some truth to that, but I would replace. That there’s, it’s impossible to have a renewables industry if that’s not subsidized. Rather say it’s impossible to have an electricity system that’s not subsidized in some way by the government. Um, and yeah, I mean, just rec recognize that and maybe we don’t need to to fight that, but, um, it, it is always turns like so tribal that everyone’s arguing over who’s got the more subsidies or who’s.

More dependent on subsidies. Um, yeah, it’d be easier [00:02:00] if we could all, you know, get on the same page about climate change and just acknowledge what we needed to do. But, you know, if, if wind and solar power never came along and we didn’t care about climate change, then we’d still be subsidizing, uh, yeah, like coal and, and gas and, uh, all the transmission and, uh, I don’t know, infrastructure.

You need to transport those fossil fuels around. Like, you know, we’d, we’d still be subsidizing because people still need electricity and still get upset if it’s, um, you know. So expensive that you are stuck, you know, choosing whether you want to eat this week or heat your home this week. So,

Allen Hall: well, is it because electricity was late to the game?

The railroads sort of blew through the United States and everywhere else in the world because it was easy.

It missed Australia, but yeah, would would’ve been nice.

Allen Hall: But here, here in America, the railroads pretty much owned most of America very quickly. Uh, and got it done before there was any real. Feedback like they would be today, as soon as you wanna put a transmission tower in somebody’s farm field.[00:03:00]

Huge, huge uproar. States are involved, senators are involved. The government’s all over it. There’s committee meetings. Everything gets really slowed down versus 1860s. It just happened.

Rosemary Barnes: But I think the difference as well, like it’s not like transmission didn’t have these obstacles the first time around, right?

When cities or towns were getting electricity for the first time because there were transmission lines going to them, then it was more obvious what the need was. Whereas now people, they’re like, I already have electricity. And um, you know, they don’t, they don’t wanna be disturbed further when the. Yeah, the case isn’t as obvious to them for what the benefit will be to them.

Allen Hall: Is it such that the general public doesn’t realize that their survival depends upon electricity? On some measure, we were just driving and Claire and I, our producer, were just driving through a certain part of the Midwest and we were noticing there were no houses, and then it became obvious, well, there’s [00:04:00] no power.

To this part of the country. There are no transmission lines. There are roads, but there are no transmission lines until you get to a railroad track. And then there are power lines running alongside the railroad tracks, so the railroad and electricity go together. And whenever those two sort of meet, there is a little town, but outside of that zero, that happens on a bigger scale, if you don’t have electricity to power your industry, your cities, your communities.

You’re really in a world of hurt competing against the rest of the world. When do we realize that? Isn’t that why China is going so fast, so hard to electrify? Because it brings civilization, advanced civilization? India’s trying to do the same thing. It seems like in some aspects we just go, well, I don’t need it.

You do need it. Your kids need it, your grandkids need it.

Rosemary Barnes: But there’s a different, um, argument you’re trying to make because, I mean, I [00:05:00] doubt that there’s many towns in the US that aren’t connected to the electricity grid. There’s at least there’s some, there’s, there’s quite a few in Australia, but, um, you know, with microgrids and, and stuff like that.

So maybe that’s a, a bit of a special case. Um, but what you’re talking about in most. Yeah. Places like Australia and the US you’re not talking about getting electricity to places for the first time, which is what they are doing in, um, in China and in India when they’re rolling out, um, new renewables infrastructure, um, you know, like big transmission lines to connect up.

Good. Uh, yeah. Both those countries have, um, high voltage DC. Uh, long, long connections that are, yeah, electrifying parts of the country that haven’t, um, been connected to the grid before. So they’re more, the, the people there are gonna be more like people were a hundred years ago when they were getting connected for the first time in America, or, um, Australia or, or wherever.

Um, their, you know, [00:06:00] the, the benefit to them is obvious. I do think that it’s like with most new technologies where you gotta find the niches where people, like, it’s a, it’s a real solution for them. That’s the first place to roll it out. And people who aren’t really suffering don’t see as much need to change until the technology gets like, so much better.

Allen Hall: Who are the proponents, the loud vocal proponents to bring more electricity to New York City or to Los Angeles or to Houston? I don’t hear them though those voices aren’t nearly as loud as the voices that are saying, we don’t need wind, we don’t need solar. We’re totally fine the way that we are. What am there?

There is a, a very quiet opposition or proponents of electricity, I would say, uh, versus the opposition, which are very vocal about. We don’t need wind and solar. I think they totally do. I don’t understand where they’re even coming from in terms of big picture

Rosemary Barnes: in the big [00:07:00] cities, you kind of maybe hit from two ends because there’s this one kind of, um, one group of people who are climate concerned.

Um, and so they do want renewable energy. However, they think that the solution is that you just need to use less electricity. And so, uh, I think there’s like a really large proportion of city populations of people who. Who are cared about climate change that think that you can solve it by, um, consuming less.

All the things that are left over are, you know, like little incremental things that don’t add up to anything. Like what we’re gonna need to have everyone move to electric vehicles and have everyone move off the gas network and onto heat pumps for heating. Um, you know, there’s so many huge chunks of load that need to be added in order to.

Decarbonize and I don’t think that, I think that, yeah, like the half of the general population, like non-expert population, that should be on the side of the energy transition. I don’t think they realize that. We’ve been really, really conditioned to believe [00:08:00] that if it’s not, you know, if it’s not hurting, it’s not working.

So like it’s like you have to. You have to suffer as a condition for a solution to be plausible. So I think that, yeah, there, um, there’s a lot of, a lot of people that are really obsessed with individual action and how we’ve just gotta convince people that they should, you know, do all those little things.

Um, and I’m not sure they’re aware of just, yeah. Extent of the problem. I

Allen Hall: think you’re right about that. And been listening to a couple of podcasts while working that are still focused on the climate action slant, I’ll call it, to drive, uh, people to do something about their electricity or the coal factory or whatever they got going that.

But that argument is just a losing argument today in the climate we’re in. [00:09:00] You’re not competing against, uh, someone who’s gonna have a discussion with you about climate. You’re competing about someone who is trying to have an economic argument, a strength argument versus a weakness argument. Uh, so the.

You’re talking on the sidelines about climate. When your world economies are colliding, it just seems like the language needs to shift a little bit to focus in on what is gonna move people to some sort of consensus.

Phil Totaro: This, this also goes back to my whole thing with, you know, industry trade associations or lobby groups, because they are very much focused on politics and making everything into a political argument as opposed to leveraging the people that actually have the economic focused argument and data to be able to support [00:10:00] the position.

And it, it’s, we’re just not hearing from the right people. That have the right knowledge and information and, and it’s not just exclusive to the us this, you know, has happened in Europe. Um, I’m sure it, you know, Rosie can speak to how the degree to which this has happened in Australia as well. But the, the reality is you, you, the people with the real.

Knowledge and information that people actually need to be able to meaningfully change their argument and change habits, and change behavior and thought patterns. They get drowned out by the people who shout the loudest or who are politically connected.

Allen Hall: Sure. But that’s been true for time immemorial.

What, what I think is happening at the minute is if everybody wants to talk about power is electricity is power. Basically, it’s what we’re saying. Electricity is economic power. Then you want as much electricity as you could possibly generate. Are you gonna spend [00:11:00] twice as much to do it or are you gonna do it as cost efficiently as you can?

Wind and solar are gonna be those two answers. Plus battery being the third. That’s gonna be the lowest cost way to do it. If you’re trying to grow your economic power relative to all your economic neighbors, that’s the way to do it. So why are we having a discussion about. We’re gonna go back to coal in the United States and we just drove through coal country a couple days ago.

Why are we having a discussion about going back to coal? ’cause it’s so expensive. Why would we do that?

Rosemary Barnes: It’s really weird. ’cause I mean, renewables didn’t kill coal in the US right? It was gas. Gas killed coal.

Allen Hall: Yeah. Oh yeah. Gas killed coal for sure. Well, coal killed coal because you don’t wanna live next to a coal generation plant.

You really don’t. Especially 30, 40 years ago, you totally didn’t before the emission equipment was installed. Not nice. Does that make sense? Like we’re, we’re just not pushing if, if, if the, everybody’s [00:12:00] talking power. Let’s talk power. Let’s talk cheap power. Let’s go,

Rosemary Barnes: let’s buy TPI. Come on Rosemary, let’s go.

I’ve got about $2 50 spare at the moment. So if you think that when it kinda gets to the point where that Yeah, that can give me a, a stake then happy to, to jump in,

Allen Hall: what kind of management, Rosemary, would you put into a TPI? Would you put in a engineering focused management team, or are you putting in a development team?

Are you putting in just a pure, raw, old school manufacturing sort of management and system? What does that type of business require?

Rosemary Barnes: I think that there’s a real tension that makes that like an unanswerable question and why it’s the whole industry is struggling and not just one or two companies based on their decisions because.

You need in the long term, you need a good product. It means you need a good engineering team to design it and, um, you know, maintain a whole lot of, uh, institutional knowledge in, in [00:13:00] house. Um, and to be able to maintain, you know, deal with warranty claims and make sure that you don’t have more in the future.

But that’s super expensive. And the reality of today is that the cost, like the, what you can charge for a wind turbine blade is just, it’s, it’s too low to support that the kind of engineering that it actually needs. And so, um, yeah, that’s why, that’s why no one, no one can make the equation work, you know, to have the product sufficient and to make enough money to stay in business.

I, I don’t know, I kind of, and the way I’ve seen it, probably like the last. Nearly decade that I’ve been saying this is I, I just feel like a bunch of companies are going to go bankrupt, um, over not being able to, you know, whoever has the first, you know, huge warranty claim that they, they just can’t support and they go bankrupt.

Few of them happen and probably people will start, um, you know, some Chinese companies will kind of rush in to fill the void as well, but at the end of the day, you’re still gonna end up, um, you know, like having to move through this [00:14:00] and, and. Pay for the engineering. You, you just like in 20 years time, you can’t be anywhere else.

Um, unless we just didn’t have a whole lot of wind energy growth.

Allen Hall: Let’s talk about wind energy growth for a minute. With the shift, uh, in terms of production tax credits going away in the United States and wind has to stand on its own two feet discussion that’s happening at the moment. When you remove those.

Production tax credits and investment tax credits. Wind is still cheaper. Solar is still cheaper than pretty much any other, well, no, it is cheaper than any other, uh, power Source does that Then when they do that comparison, when you start to say, oh, well I’m gonna put a, a gas fired system in five years from now, I’m gonna pay a fortune for it because everybody wants to do that, versus just buying some wind turbines and solar panels and getting the same result.

Does that allow wind and solar then to raise prices where? They can become more [00:15:00] profitable, more stable over time.

Rosemary Barnes: I, I actually think no, because there’s too, there’s so many companies that are so used to, you know, just slashing costs so much. I just think there’s just too many, there’s too many companies.

Allen Hall: Too many companies in it.

Rosemary Barnes: Yeah. And, um, some. Uh, can go for at least a period of time making a loss on every product they sell. But, you know, there’s so many companies, and especially if you include China in, in that, they’re just, uh, I don’t know. It’s, it’s just not, um, viable to me to see how, like, which company is gonna be the one that starts charging more.

Um,

Allen Hall: are you able to have an independent blade company anymore, or do you need to be attached to an OEM?

Rosemary Barnes: I don’t see why that it, you know, the reason why that there were. Independent blade companies to start with was, was ’cause people wanted to have more, a more secure supply chain so that, you know, if something happened with one of the, the factories and they’ve still got another option to fulfill all the orders that they’ve got for a certain [00:16:00] platform.

And I don’t see that changing, um, you know, the fundamental reason for it. So, um, yeah, I, I, I, I don’t think anything’s changed there.

Phil Totaro: This also goes back to the argument of, does an industry. Flourish when it’s vertically integrated, or does an industry flourish when you’ve got all these separate little companies?

Allen Hall: It’s more distributed.

Phil Totaro: Exactly. Uh, a distributed model for supply chain, and right now we’re in. That phase of an industry growth where if you wanna be profitable, vertical integration’s, pretty much the way to go. Um, it’s also why it’s slightly confounding. Why ge? Bought LM in the first place because they, you know, brought them in because they wanted Yeah.

To vertically integrate it. But then they said, oh, but you’re, you’re gonna keep selling blades to everybody else and [00:17:00] then we’re gonna go use TPI and maybe some other companies to, you know, source blade designs and, and blades for specific. Makes and models of turbines. So why would you, why would you vertically integrate a, a capability like Blade Manufacturing and then not fully leverage it?

Rosemary Barnes: You know what, at the time that they were purchasing LM and I was working there, no one could understand it. And we kind of came to the conclusion, well, we’re engineers, not business people. So, you know, um, presumably. Presumably makes sense to, uh, a team of MBAs from ge. But now I, I kind of think that it, it, it did, it wasn’t that we didn’t understand, it’s that it didn’t really make sense the, the way that they did it, at, at least, um.

Yeah. I, I, I don’t think that they, I think that the team at the time really did intend to keep LM doing basically what it did, and they didn’t quite realize how much OEMs wouldn’t really like it. Um, like they didn’t like the vibe, even though, [00:18:00] like I can tell you, it really, really, things didn’t change so much at LM in the first few years, but, um, to an external OEMs.

Perspective now they’re buying blades from their competitor. So it doesn’t really feel like as much diversification as it feels like giving away all of your trade secrets to a, a competitor. So I think that they underestimated how much that that vibe would, um, would exist.

Allen Hall: What was the GE drive to change management and change culture at lm At other acquisitions that I’ve been around with ge.

Instantaneously. The old company is over, the new company is here, management changes, structure changes. They’re relatively quick at doing it, and then you’re part of the larger GE almost immediately. At lm, it never seemed to kick in that way. Even though they were selling blades to other companies besides obviously ge, but that hadn’t changed GE at other facilities, they would [00:19:00] still just take it over and call it ge, change the name on the building, and boom, it is now a GE facility and run with it.

Why did they not do that at lm? And was it more of a just cultural difference or was it a financially driven. Decision, I would

Phil Totaro: suggest it was cultural. You think it’s cultural? I, I think so, to be honest, because they, they, with the Danish management, I don’t think they wanted to. Uh, you know, immediately make a significant amount of changes because they knew that LM would lose customers if they immediately kind of vertically integrated LM as now a GE company.

I, I think they wanted to maintain that brand identity. And so more than a financial thing, I think it was a cultural thing and a brand thing to start with. But I think that [00:20:00] ultimately ended up being potentially the wrong thing. Either they could have bought and owned it and operated it as a separate, you know, uh, literally separate, you know, just an owned entity of GE Renova.

But it maintained the brand and, and the, you know, operational philosophy forever. But they, they. Owned it, and then it was like, well, we’re gonna integrate it. We’re not gonna integrate it. They started exchanging all this ip, you know, all the GE Renova Blade technology IP got assigned to LM and then got assigned back to GE Renova.

I mean, they, yeah, I, they, so I don’t think they, they really manage that well.

Allen Hall: Yeah. I mean, it’s hard to know, right? It’s, you can’t predict that. But I’m now curious, Rosemary, because I’ve. Listen to you describe LM quite a bit, and now I know a lot more about Danish culture and Danish companies than five years ago.

Clearly, [00:21:00] if GE had come in and had been, we’re clearinghouse, we’re gonna vertically integrate this company into the greater ge. The employees revolted, would they have lost the critical staff that they needed to run the place?

Rosemary Barnes: I don’t think so. Um, where are they? Where are they gonna go?

Allen Hall: No. Well then there’s vest, there’s other, at the time there were a lot of places to go.

Rosemary Barnes: Yeah. And I mean, people were moving, moving around. But you know, it’s, you’re talking about hundreds of engineers all at once in, um, the town Coaling that most of LM engineers work in is, um. 60,000 or something. In that area. In that area. Um, so yeah, uh, it’s not end Danish. People hate to move house,

Allen Hall: but it’s an American company coming into Denmark.

There’s that label that goes along with it. Besides the culture aspects, just having the moniker, the big meatball on the [00:22:00] side of the building would mean something. To Denmark.

Rosemary Barnes: Yeah. Yeah. But I, I don’t think that they would’ve seen, um, a sudden rush. I think that they would’ve seen a little bit higher than normal at attrition.

That’s, that’s my gut feeling. Okay. ’cause I just

Allen Hall: feel like in some aspects, GE did try to. Set things up in certain ways to make it run in a certain fashion. In other ways they didn’t, they just left it alone.

Rosemary Barnes: Yeah, no, I think that they took over with one idea and then their GE management changed and had a different idea because it doesn’t make any sense that they, they came in, um, this huge company of 300,000 plus global employees bought a company of about 10, 15,000 at the time.

Um, and then for all of the stuff where it was duplicated between, I mean, except for some, some corporate stuff, I’m sure that some corporate stuff got, you know, LMS version of it got slashed and, um, GE took [00:23:00] over. But for, for the bulk of the stuff that mattered to the company, um, it was the Tony Company whose.

Team stayed. And the GE one left, like there wasn’t a GE Blade team anymore after they bought lm. That was, they now worked for lm. Um, and, you know, across, across the board for everything. Technical, technical, um, that’s how it was. And then they, five years later, they’re like, actually no. Now we’re gonna get rid of the LM team and have the GE one.

I mean, why would you do that? To get rid of the. Small amount of in-house expertise you had, uh, um, one day and then a few years later just flip and like, no, we’re going back to our, like, they didn’t, didn’t retain you. You can’t just slash uh, get rid of a team and then five years later be like, okay, now the team starts up again.

Like, everyone wasn’t just like there hibernating waiting for, um, g to tell them that they could work for them again. So it obviously you would never go into that without your long being, your long-term plan. So that’s why I’m [00:24:00]pretty sure that they changed their mind.

Allen Hall: You could do that. If TPI exists without TPI, I don’t think they make the moves with LM like they’ve done

Rosemary Barnes: because they’ve got the backup.

Allen Hall: Yes. And now that TPI is on the rocks now I wonder if they’re rethinking the lm.

Rosemary Barnes: I mean, gee, I’ll buy T-P-I-T-P-I and uh, re rinse and repeat.

Allen Hall: Well, I don’t think they’re gonna, I you may, they, they may be forced into doing it just to keep the production line going. That happens quite a bit in business where you’re.

Buy your suppliers to keep the supply chain going. But the lm, it felt like for probably a year now, that GE was going to try to sell LM off in pieces or whatever they were gonna do. Does that stop, does GE think No, no, no, no, no, no, no. I don’t wanna do that because I want, I need a factory in North Dakota that makes blades.

I need, I need blade factories. I own blade factories. I don’t wanna lose blade factories, I don’t wanna sell ’em off right now because I’m concerned about my other supplier, [00:25:00] TPI, not being here in a year,

Rosemary Barnes: but it’s too late. They’ve already, LM has like one or two factories left. I mean, some of them are GE factories, but some of them have been just closed or um, sold to competitors.

So. Um, it’s, it’s too, it’s too late for that. That’s why I, I, I, um, yeah. Like I said, you know, when the sale happened, we all assumed that these, you know, you learn something in an MBA and that gives you kind of an insight into how, how to manage these things because like, it obviously is not it, like to the average worker on the floor, it doesn’t make any sense how that you can close something and then realize it was a bad idea and then just open it again.

Like it doesn’t, it’s obvious that it can’t work like that. But that’s just what we see continuing to happen. So I’m questioning if an MBA is even makes you the smartest person in the company.

Phil Totaro: So here’s a message to all of our listeners. By the way, if you’re, particularly if you’re an engineer, if somebody’s making a business move and they can’t explain it to you in a way that you as an [00:26:00] engineer understand it, like Rosie just explained, then they are making a really bad business decision and you need to get.

Outta that ship.

EP 8: Better Living Through Chemistry (W/Hamilton Morris)