The Decision Corner The science of healthcare engagement: Sarah O’Farrell
Sarah has almost 10 years of experience developing chain strategies and digital patient engagement and adherence, lifestyle change, global and public health, and positive organizational psychology. She has worked and partnered with clients and organizations such as Ogilvy, Bupa, Oxitec, GlaxoSmithKline, the Bartlett School of Architecture, and the UK Department for International Development. In her areas of subject matter expertise are behavioral economics and cognitive and affective science. Sarah is especially interested in how our effective experiences, for example, moods, emotions, feelings of empowerment influence cognitive processes, biases, and behaviors. Sarah holds a Master of Science Degree in Marketing from University College Dublin and a Master of Science and Social Cognition from UCL. She currently works as the Lead Inventor for ?WhatIf! Innovation.
For reference, this episode was recorded last year before Sarah began working at ?WhatIf! Innovation.
In this episode, we discuss:
- Fundamental needs that drive everyday behaviors
- Sarah’s work on healthcare engagement and health behavior change
- Creating mental health products that promote resilience against mental health challenges and facilitate patient engagement and adherence.
- Turning challenges of applying behavioral science into opportunities.
- What does nudging mean in 2019?
- Where academic versus leaner approaches are necessary
- P values, effect sizes and sample sizes
- How we can ensure that we are delivering the greatest good to the greatest number
- Regulation and legislation in behavioral science
- Moving from isolation to integration: the evolution of behavioral science units