The Glossy Podcast American Eagle's controversy, Vogue’s AI ad, Quince’s mega-valuation — and Ty Haney's return
Aug 1, 2025
Sara Spruch Feiner, a senior reporter specializing in beauty and fashion, joins to discuss some buzzworthy topics. They dive into the controversy around American Eagle's campaign featuring Sydney Sweeney, sparking debates about ethics and marketing strategies. The conversation shifts to Vogue's controversial use of AI in their ads, raising questions about representation. Lastly, they explore Ty Haney's return to Outdoor Voices, focusing on the brand's shift in aesthetics and media strategies, reflecting on the journey of female entrepreneurs in the industry.
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Controversial Campaign Sparks Stock Surge
- The "Sydney Sweeney Has Great Jeans" campaign caused controversy by evoking eugenics undertones due to wordplay and imagery.
- Despite backlash, the campaign increased American Eagle's stock and sparked polarized attention, extending its lifespan.
Humor and Controversy Extend Campaign Life
- American Eagle intentionally embraced humor and mischief in their campaign to stand out amid similar ads.
- The controversy and polarized views helped the campaign gain significant attention and extend its relevance.
AI Ads Challenge Vogue's Credibility
- Vogue's AI-generated Guess ad sparked backlash due to perceived laziness and Eurocentric beauty standards.
- Vogue claimed it was not an editorial decision, but the ad affected subscriber trust and raised questions about AI in fashion media.