Skin Anarchy May Lindstrom on Clean Beauty, Healing, and Self-Connection: How Sensitivity Sparked a Cult Skincare Brand
Nov 10, 2025
In a heartfelt conversation, May Lindstrom, founder of May Lindstrom Skin, reveals how her personal battle with eczema inspired her journey into clean, artisanal skincare. She shares insights on the intimate connection between sensitivity and self-care, emphasizing that skincare should heal rather than conceal. May discusses her powerful creation, The Blue Cocoon, a calming balm that embraces skin nourishment. This episode is a reflection on respecting skin as a living organ and the importance of mindful rituals in the pursuit of beauty.
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Childhood Reaction Sparked A Lifetime Focus
- May Lindstrom first noticed severe reactions as a child when harsh soap burned her hands at a sleepover and she realized common soaps triggered her skin.
- She grew up using clay, herbs, and goat soap with her mother, which became foundational to how she treats and formulates for her skin.
Severe Teen Flare And Maternal Remedies
- At 18 May suffered full-body blistering rashes and slept with socks up to her shoulders to avoid scratching until she bled.
- Her mother used clay at the river to soothe itch, teaching May clay and plant remedies that actually helped.
Plants And Clays Are Time-Tested Medicine
- May emphasizes plant and mineral traditions are ancient and effective, not modern marketing trends.
- She argues modern skincare is recent and often ignores ancestral, organ-focused approaches.