The term “sales” often conjures up an image of being pressured into something you don’t need or want, but it doesn’t have to be that way. This week Chris LoSacco and Michael Shane explain how sales can actually be a positive and compassionate experience. They break down Postlight’s consultative selling approach based on open dialogue and tailoring a solution to the client’s needs. Sales shouldn’t be about convincing — it should be about consulting.
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